A Co-Linking Service Model: Investigating Homekoo's Service Processes and their Essential Characteristics Based on the Perspective of Value Co-Creation
The traditional linear "design, manufacture, sale" model has given way to a new model in which companies embark on design and manufacturing only after determining what consumers want. This study employs the interpretive case study method to gain an understanding of the case of the Homekoo Company. Analysis based on the theoretical perspective of value co-creation is used to investigate online/offline and consumer-driven service processes, which seamlessly connect customers, designers, and factories, promote mutual interaction and integration, and co-create value through exchange and integration of resources. This study makes two major contributions. First, this study elucidated how Homekoo's innovative service model involves four service subsystems. Second, this study further elaborated the three characteristics of “interaction” the core concept of value co-creation. The first one is to link the problems and turn them to resources. The second one is to link the resources and create new resources. The third one is to link the platforms to realize the new service model. This study probed into the process and essential characteristics of platform strategies and linkage with new strategies with a view to proposing theoretical and practical implications relying on these reflections on the theoretical context and mechanisms of value co-creation.
英文關鍵字
service 4.0, value co-creation, nature of interaction, resource integration, platform strategy
