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Year Volume/ Number Title Author
2015 32 (1) The Relationships among Green Advertising Appeals, Self-reference, Green Brand Attitude, Green Buying Intentions and Consumers' Ecological Commitment 蔡進發 Chin-Fa Tsai蕭至惠 Chih-Hui Hsiao
2015 32 (4) From OEM Supplier to OBM: Initiating Competition in Cooperation 彭朱如 Ann Tzu-Ju Peng
劉哲瑋 Che-Wei Liu
顏孟賢 Meng-Hsien Yen
2014 31 (1) Effects of Comparability on Perceived Price Increases and Repurchase Intentions 劉信賢 Hsin-Hsien Liu
周軒逸 Hsuan-Yi Chou
2014 31 (2) Information transparency on the closing session and price efficiency in the Taiwan stock market 王子湄 Zi-Mei Wang
蕭朝興 Chao-Shin Chiao
丁信瑜 Hsing-Yu Ting
2013 30 (1) The Effects of Impairment Recognitions and Reversals on Earnings Response Coefficient 陳安琳 An-Lin Chen
高蘭芬 Lan-Feng Kao
吳靜宜 Ching-I Wu

 

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