1. The new editing team and the operation of the journal 

The Journal of Management and Business Research has entered its 36^th year since its first edition. Being the oldest and the most representative journal in the field of management in Taiwan, the Journal of Management and Business Research enjoys high recognition. I am very pleased to take on the position as chief editor since July, and I hope to continue the operation of this journal on the base of the hard work done by senior scholars. In order to process the papers in a more professional and appropriate manner, we enlarge the area editors to four. Here I express my gratitude to Prof. Keng-Yu Ho, who is also the chairperson of Department of Finance of National Taiwan University, Prof. Chia-Ling Lee of Department of Accounting of National Chengchi University, Prof. Hsin-Hua Hsiung of Department of Psychology of National Taiwan University, and Prof. Ruey-Jer Bryan Jean of Department of International Business of National Chengchi University for their consent to take on the position as area editors. I look forward to the collaboration of the new team and the continual improvement of this journal. 

In recent years, this journal has increased the speed of review quite a lot.  Take the nearly 60 papers processed by the editorial room over the past year, the average first review takes about 54 days. This journal will strive to keep such review speed, and at the meantime, through electronic submission and review procedure, we provide more instant and better service for the authors and the reviewers.

2. Papers of this Journal

Four articles are included in this edition. The first article, Service Sweethearting Value Construction and Destruction Processes, starts from the angle of customers. The study employs in-depth interviews to explore the value co-creation process of service sweethearting. “Service sweethearting” refers to a kind of customer-oriented behavior in which frontline employees give free or discounted service that is value experiencing to customers in a given context. The empirical findings show that service sweethearting can be categorized into “calculative service sweetheartings” and “prosocial service sweetheartings”; If the service sweetheatings are unexpected to customers, the perceived value will be effectively enhanced. However, service sweetheartings would undermine the value of service offerings in certain contexts.

The second article, Moving up or Pulling down? The Relationship between Benign and Malicious Envy, Task Performance and Interpersonal Counterproductive Work Behaviors: The Moderating Roles of Personal and Situational Factors, focuses on the two relations of benign envy and task performance as well as malicious envy and interpersonal counterproductive work behaviors, and it is based on social comparison theory. The study also examines the positive and negative implications and influence of envy in the workplace, and includes personal learning/prove goal orientation and contextual variables, which are competitive psychological climate and group size, to observe the boundary conditions of envy in the workplace and the relation between staff performance and their behavior.

The third article, Auditor Selection of the Long-Tenured Board, explores whether long-tenured directors are more likely to select an industry-specialist auditor. This study uses Taiwanese publicly traded companies from 1992 to 2011 as the sample and evaluate the quality of auditors based on their industrial specialty. The auditors are defined as audit-firms and audit-partner levels. The study uses a dummy variable (board tenure more than 9 years) and continuous variables (the square of board tenure) to measure the effect of long-tenured board. The results show that companies with a long-tenured board are more likely to select an industry-specialist auditor at both the audit firm and audit partner levels.

The fourth article, A Study on Corporate Images of Local Iconic Brands and Their Effects on Consumers' Purchase Intention, takes Taiwan's smartphone brands as an example. The study tries to investigate what corporate images of Taiwan's smartphone brands are for Taiwanese consumers, as well as how these corporate images affect their willingness of purchase. The study employs Taiwanese college students as sample with a questionnaire survey, and analyzes through empirical method. The results is beneficial to understand how the corporate images of Taiwan's brands influence consumers' willingness to buy products of Taiwan's brands, and it serves as a reminder for corporations to value their image so as to effectively increase consumers' willingness of purchase.

3. Prospect

The Journal of Management and Business Research hopes to strike a balance between localization and internationalization. On the one hand, we encourage the submission of academic papers that contribute to the development of management theory in the ethnic Chinese region. On the other hand, we also welcome studies that connect international academic field. This journal was included in the database of EBSCO in 2015. So far we are also working hard to broaden our global visibility by aggressively applying for other major international databases, such as Scopus. In the future, this journal will also make plans for special issue that focuses on emerging and important management subjects, as well as include papers that are in the leading position of research. I hope that everyone can keep supporting this exchanging platform that belongs to the field management studies.