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Editor's Note
HOME NewsEditor's NoteVolume 39 No.2 has been published: Editor's Note
Volume 39 No.2 has been published: Editor's Note

《Journal of Management and Business Research》is the most long-standing managerial journal, the most representative academic journal, and striding over the 39th year with a high reputation in the field of managerial academy in Taiwan. The editorial review board of JMBR has strived to improve the process of the first reviewing manuscript efficiently in 60 days. Indeed, the editorial review board spent 53 days reviewing more than 50 manuscripts last year. The reviewing process would maintain efficiency as well as provide a prompter and a higherquality of the state-of-the-art service through electronic authorial submission and electronic editorial reviewing.

With a changing academic environment, the reviewing policies and guidelines of《Journal of Management and Business Research》have been modified moderately as the academic environment changes. The JMBR had inclined to review a manuscript rigidly in the past years. Therefore, the manuscript would be rejected possibly due to not being in accordance with the threshold of a high academic writing quality; however, undoubtedly, an important responsibility of the JMBR is to assist in the advanced development of the academic community and growth of scholars. Consequently, we deem that it is important to offer an opportunity for a potential research paper with a modification. The reviewing process and orientation of the JMBR tendtoward a diagnostic reviewing expectantly. The roles of the JMBR and reviewer assist the author to develop and improve his manuscript. For this reason, the JMBR would offer a revisory opportunity with unequivocal revised guidelines to the author as well as guide and assist author's writing development if the issue is interesting and potentially contributes to the theory. To respond to this orientation of reviewing adjustment, the reviewing regulation has given more decision-making power to the field editor and the chief of editors from a slightly rigid regulation in the past.

National Central Library (NCL) has announced the “2022Taiwan Academic Resources Influence Award List” in March, 2022. The JMBR is honorably rewarded a series of years at the first place of the “Journal Long-term Dissemination Award” of the managerial field after assessing the resource utilization of the “Taiwan Humanities and Social Sciences Citation Index System” and “Taiwan Journal Paper Index System”! The assessment provides an evidence of the publications that has been cited widely and continually since the first launch with a long-term dissemination and a contribution in scholarly sustainably. Indeed, it is emphasized the influence of the rewarded journal on knowledge dissemination in the long term. The JMBR does appreciate very much all praises and favors from a variety of fields. The JMBR would persistently endeavor to deal with every valuable manuscript carefully and control the quality of publication sustainably as well as provide a better publication to scholarly managerial research!

There are five articles collected in Issue 39, Number 1 from the JMBR. The first publication from the JMBR is the “To Be or Not to Be Demonstrative? Toward a Sentiment Analysis of the Platform Economy”. This paper aims to explore how platform economy as a newbusiness model diffuses in the modern social system. This research methodology applies a sentiment analysis of natural language processing to measure the changes in consumers' sentiment to understand the dynamic process. We collect Foodpanda and Uber Eats' online user reviews data from Google Play (35,909 in total) from web searches, ranging from October 2016 to November 2019. The researchers do not only offer a model of dynamic development to the platform economy but also provide relevant practical suggestions to the platform economy based on the research findings.

The secondpublication from the JMBR is the “The Creation Process of Stylized Knowledge: Exploring Embodied Knowledge in Taiwan B&Bs Entrepreneuring”. This paper intends to explore the entrepreneurial knowledge in the Taiwanese Bed-and-Breakfast (B&B) industry in the light of the French philosopher Maurice Merleau-Ponty's phenomenology of perception. This finding implies that each B&B entrepreneur might have developed a distinctive perception of entrepreneurship and their unique body schema while putting entrepreneurial knowledge into practice. From this perspective, B&B entrepreneur reflects the notion of body subject in Merleau-Ponty's sense. Through Merleau-Ponty's body philosophy, the researchers found that the entrepreneur's stylized body knowledge is consistent with their style in B&B management. While the entrepreneur's perception and feelings reflect their outlook on being, the body of the stylized knowledge is an object within which critical perception can be accumulated. The B&B entrepreneur's skilled and sensitive body will produce particular body perception when encountering the world, further developing a new relationship between an individual and the living world and bringing out the existence of a new world.

The thirdpublication from the JMBR is the “The Emotional Process Linking Customer Mistreatment and Employees' Physical and Psychological Symptoms: The Moderating Roles of Daily Stressor Appraisals and Trait Empathy”. This research explored customer mistreatment triggers off-job physical and psychological health negatively. The present study examined whether daily customer mistreatment triggers off-job physical/psychological symptoms via negative emotions based on the stressor-emotion model. The present study collected data from 149 front-line service employees twice a day, across 10 working days, resulting in 1267 daily responses. The results of multilevel path analyses indicated that daily customer mistreatment has positive indirect effects on off-job physical/psychological symptoms via negative emotions. Furthermore, challenging stressor appraisal and trait empathy mitigate the aforementioned emotional process of daily customer mistreatment.

The fourthpublication from the JMBR is the “The Effects of Political Advertising Aesthetics on Voter Perceptions, Attitudes, and Voting Intentions towardCandidates”. This study explores how aesthetic infusion in political advertising affects perceptions regarding the advertised candidates and voters' attitudes and voting intentions toward the candidates from the perspective of the art infusion effects. The study also examines the impact of another visual design element— white space. The research confirms sophistication and professionalism mediated the positive effects of advertising aesthetics on voters' attitudes and provides implications on how campaign teams should design political advertisements and promote commercial marketing.

The fifthpublication from the JMBR is the “Are Stock-Price Moving Averages Really Useful?”. This paper aims to exploit possible profitability through Taiwan stock-price moving averages (MA), by using eleven MA at different frequencies and the Fama-MacBeth regression with 120 months as a rolling window to derive out-of-sample forecasted returns to individual stocks. The research found that applying principal component analysis to optimize the series of MA helps improve the out-of-sample forecasts on which we form the out-of-sample forecasted return strategies (OSFRS). Although individual MAs do not strongly explain the cross-section of stock returns, their joint predictive power does exist. Possibly due to multicollinearity, employing more MA does not necessarily raise their explanatory and predictive power. Also, applying the principal components of the selected MA helps purify the mutually correlated MA and better predict future returns. Furthermore, OSFRS constructed using the principal components of MA demonstrates a more promising return.

Chief Editor Jia-Chi Huang
Professor of National Chengchi University
June, 2022
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