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Journal of Management and Business Research, 2015
32（ 1 ）：1-24
DOI： 10.6504/JOM.2015.32.01.01 |
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| Research in Entrepreneurial Networks Dynamic and Stylistic Innovation: By Small Shoes' Firms in Taiwan |
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| Most Taiwanese small and medium manufacturing firm's entrepreneur acquires technology and innovation idea through the development of network relationship. Technology and style are important elements for product innovation. Thus, firms seeking for product innovation not only emphasize the characteristics of product attributes, but also look for the relationship between the symbolism of fashion style and organizational image. Using in-depth case study method, this study investigates in small and medium shoes' firms to explore how the firms seek for stylistic innovation by adjusting their network resource when facing the impact from industrial environmental turbulence. The results show that the firms increase their technological ability by manufacturing branded product for international or domestic companies in their early stage. These firms continuously adjust the linkage of network members to heighten their ability to observe market and sensibility to differentiate market style. The process of stylistic innovation is unique in these firms. Four kinds of source contribute to the driver of stylistic innovation, which includes network members who improve production technology, parts and components of life style, designers who are also distributors and consumers who have special needs, which are different from other international brand companies. |
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| Entrepreneurial Networks, Stylistic Innovation, Small and Medium Shoes’ Firms |
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