ISSN 2521-4306
Article Search
Recommended Articles
Feature Articles



HOME Article SearchSearch
Journal of Management and Business Research, 2021
38( 4 ):477-495
DOI: 10.6504/JMBR.202109_38(4).0003
Investigating CSR as a Corporate Strategic Tool: Past, Now and Future
The purpose of this paper is to examine whether and in what ways corporate social responsibility (CSR) can serve as a tool for corporate strategic use. From the perspectives of performance enhancement and risk management, I delineate the related theoretical foundations and empirical findings through literature review and propose a visibility-attribution model for CSR’s performance enhancement and insurance-like effects. Based on the literature that I have reviewed, I propose several future research and application directions. The primary contribution of this paper is to explain and analyze prior studies on CSR’s strategic use in a simple way as well as to make recommendations for strategic researchers and practitioners.
Key Words
corporate social responsibility, strategic use, literature review
13F.-1, No.4, Sec. 1, Roosevelt Rd., Zhongzheng Dist., Taipei City 100, Taiwan TEL:(886-2) 3343-1151 FAX:(886-2) 2393-9143 email:    Copyright © 2018 by Chinese Management Association