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Journal of Management and Business Research, 2021
38（ 4 ）：477-495
DOI： 10.6504/JMBR.202109_38(4).0003 |
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| Investigating CSR as a Corporate Strategic Tool: Past, Now and Future |
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| The purpose of this paper is to examine whether and in what ways corporate social responsibility (CSR) can serve as a tool for corporate strategic use. From the perspectives of performance enhancement and risk management, I delineate the related theoretical foundations and empirical findings through literature review and propose a visibility-attribution model for CSR’s performance enhancement and insurance-like effects. Based on the literature that I have reviewed, I propose several future research and application directions. The primary contribution of this paper is to explain and analyze prior studies on CSR’s strategic use in a simple way as well as to make recommendations for strategic researchers and practitioners. |
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| corporate social responsibility, strategic use, literature review |
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