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JMBR Thesis Award HOME 》 JMBR Thesis Award 》 ♦ Marketing
Year Volume/ Number Title Author
2008 25 (2) Development and Validation of a Retailer Commitment Scale 丁學勤 Shueh-Chin Ting
2008 25 (5) Strategic Selection of Direct Selling and Private Brand in Retail Market under Manufacturer Stackelberg 廖俊雄 Chun-Hsiung Liao
曾貝莉 Pei-Li Tseng
2008 25 (5) Comprehension and Persuasion on Advertising Message: Heuristic-Systematic Model Approach 凌儀玲 I-Ling Ling
劉宜芬 Yi-Fen Liu
2007 24 (5) Effects of Brand-to-brand Similarity and Brand-to attribute Similarity on Brand Extension Evaluation 別蓮蒂 Lien-Ti Bei
沈永正 Yung-Cheng Shen
2007 24 (6) The Effects of Inertia and Switching Barriers on Satisfaction-Retention Relationship: A Case of Financial Service Industries 劉宗其 Tsung-Chi Liu
吳立偉 Li-Wei Wu
黃吉村 Chi-Tsun Huang
2006 23 (2) Virtual Relationship Marketing:A Cross-cultural Analysis among Television Home Shopping Channels in Taiwan, Japan and USA 黃吉村 Chi-Tsun Huang
渥頓 Clyde A. Warden
劉宗其 Tsung-Chi Liu
2006 23 (6) The Optimal Couponing Strategy and Product Line Design under Individual Marketing 周善瑜 Shan-Yu Chou
陳其美 Chyi-Mei Chen
戴翊亘 Yi-Hsuan Dai
2005 22 (4) A Study of Second time Satisfaction from the Service Recovery 凌儀玲 I-Ling Ling
2004 21 (1) The Agency Problems Due to Service Delayed Performance and the Marketing Strategies in Multi-level Marketing Relationships 趙琪 Chyi Jaw
張簡文勝 Wen-Sheng Chang-Chien
2004 21 (1) The Strategic and Communitive Effects of Comparative Advertising in Both Superiority and Parity Comparatives 別蓮蒂 Lien-Ti Bei

 

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