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JMBR Thesis Award
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JMBR Thesis Award
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♦ Marketing
Year
Volume/ Number
Title
Author
2008
25 (2)
Development and Validation of a Retailer Commitment Scale
丁學勤 Shueh-Chin Ting
2008
25 (5)
Strategic Selection of Direct Selling and Private Brand in Retail Market under Manufacturer Stackelberg
廖俊雄 Chun-Hsiung Liao
曾貝莉 Pei-Li Tseng
2008
25 (5)
Comprehension and Persuasion on Advertising Message: Heuristic-Systematic Model Approach
凌儀玲 I-Ling Ling
劉宜芬 Yi-Fen Liu
2007
24 (5)
Effects of Brand-to-brand Similarity and Brand-to attribute Similarity on Brand Extension Evaluation
別蓮蒂 Lien-Ti Bei
沈永正 Yung-Cheng Shen
2007
24 (6)
The Effects of Inertia and Switching Barriers on Satisfaction-Retention Relationship: A Case of Financial Service Industries
劉宗其 Tsung-Chi Liu
吳立偉 Li-Wei Wu
黃吉村 Chi-Tsun Huang
2006
23 (2)
Virtual Relationship Marketing:A Cross-cultural Analysis among Television Home Shopping Channels in Taiwan, Japan and USA
黃吉村 Chi-Tsun Huang
渥頓 Clyde A. Warden
劉宗其 Tsung-Chi Liu
2006
23 (6)
The Optimal Couponing Strategy and Product Line Design under Individual Marketing
周善瑜 Shan-Yu Chou
陳其美 Chyi-Mei Chen
戴翊亘 Yi-Hsuan Dai
2005
22 (4)
A Study of Second time Satisfaction from the Service Recovery
凌儀玲 I-Ling Ling
2004
21 (1)
The Agency Problems Due to Service Delayed Performance and the Marketing Strategies in Multi-level Marketing Relationships
趙琪 Chyi Jaw
張簡文勝 Wen-Sheng Chang-Chien
2004
21 (1)
The Strategic and Communitive Effects of Comparative Advertising in Both Superiority and Parity Comparatives
別蓮蒂 Lien-Ti Bei
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