ISSN 2521-4306
HOME 　|　CHINESE
About
Submission
News
Article Search
JMBR Thesis Award
Sign In
Online Submission
About JMBR Paper Award
JMBR Best Paper of the Year
JMBR Best Paper of Practical Value
♦ General Management (strategy, international enterprises, technology management and Health Care Management)
♦ Marketing
♦ Finance
♦ Accounting
♦ Organization and Human Resources
♦ Production Management, Quantitative Methods
♦ Research Method
♦ Information Management
♦ Other (Public Affairs、Macroeconomics...)
JMBR Thesis Award HOME 》 JMBR Thesis Award 》 ♦ Marketing
Year Volume/ Number Title Author
2020 37 (2) The Impact of Item Complementarity in Freebie Promotions on Value Discounting 劉信賢 Hsin-Hsien Liu周軒逸 Hsuan-Yi Chou
2019 36 (1) Eat Hard not Soft Food: Effects of the Description of Oral Haptics on Calorie Estimation 周軒逸 Hsuan-Yi Chou
邱育佳 Yu-Chia Chiu
2019 36 (2) Effects of Economic Insecurity on Consumer Ethnocentrism 楊俊明 Chun-Ming Yang
2017 34 (4) Consumer Need for Authenticity: Conceptualization and Scale Development 馬友薏 Yu-Yi Ma
廖淑伶 Shuling Liao
2015 32 (1) The Relationships among Green Advertising Appeals, Self-reference, Green Brand Attitude, Green Buying Intentions and Consumers' Ecological Commitment 蔡進發 Chin-Fa Tsai
蕭至惠 Chih-Hui Hsiao
2014 31 (1) Effects of Comparability on Perceived Price Increases and Repurchase Intentions 劉信賢 Hsin-Hsien Liu
周軒逸 Hsuan-Yi Chou
2013 30 (4) The Study of Attachment Style, Brand Personality, Brand Attachment and Co-branding Evaluation from the Co-branding Perspective 蕭至惠 Chih-Hui Hsiao
蔡進發 Chin-Fa Tsai
粘清旻 Qing-Min Nian
2012 29 (6) The Effects of Advertising on Product Line Spillovers: The Role of Advertising Strategies, Brand Associations, and Attribute Presentation 劉宜芬 Yi-Fen Liu
2010 27 (6) The Impacts of Targeted Ad on a Monopoly's Vertically Differentiated Product Line and Media Strategies 陳其美 Chyi-Mei Chen
周善瑜 Shan-Yu Chou
吳奕慧 I-Huei Wu
林怡伶 Yi-Ling Lin
2008 25 (2) Development and Validation of a Retailer Commitment Scale 丁學勤 Shueh-Chin Ting

 

>
13F.-1, No.4, Sec. 1, Roosevelt Rd., Zhongzheng Dist., Taipei City 100, Taiwan TEL：(886-2) 3343-1151 FAX：(886-2) 2393-9143　email: jom@mail.management.org.tw 　　 Copyright © 2018 by Chinese Management Association